
I had a chance to preview a demo of the MADE Fashion Week Mobile App that Milk Studios created along side Sonic Notify the other morning. Take it from me, this thing is awesome. It really is going to change the way that everyone from editors to consumers view the shows and presentations. Some key features include a live stream of each look as it comes down the runway, and on each look you have the ability to take whatever notes you need on it as well as share the look online. At the end of the show you can email your full set of notes, each note attached to the look they belong with. The best part for everyone else who isn’t at shows is that you don’t need to be in the room to use the app. The functionality remains the same wether you’re front row or on your mother’s couch in Ohio. Check it out yourself.